Converting the opted strategy into the moves and actions of the organisation thus creating momentum for growth to achieve the objectives.
We try bringing together the right combination of activation strategy & creative Implementation models to meet the unique challenges and opportunities to enter and expand in a foreign market
The term "Institutional Branding" and "Branding" have become buzzwords. Most institutions miss the key benefits of building a strong Local brand-presence. We use the combined forces of our extensive local-market knowledge and experience to work in these markets to help institutions make proprietary decisions about Where-To-Play and How-To-Win.
Once we agree the best market entry plan, we’ll help you implement it, and as your trusted local partner, we’ll be looking after your interests every step of the way.
Every community is unique. That means one of the most important strategies for an international brand is to develop and continually enhance its off-shore local presence - to drive clients and prospects to local offices and meet local representatives for service and support. Having a local market presence helps gain a better understanding of both the opportunities and the challenges in the market. Combined with centralized support teams at the home office, you get efficient, cost-effective management of each account - with a personal touch.
There are institutions whose existence isn’t known in prospective markets. In order for such Institutions to reap the benefits of interacting with prospective students and being known, we implement a market entry strategy by helping open a Managed In-Country Regional Office (MRO) in India to cover South Asia.
• Dedicated local staff
• World-class office space
• No separate legal entity is required
• Fully compliant to local/ national regulations
• Z3 local management support
• Accounts and taxation covered
• Payroll and expense management included
We help institutions build local operations which is free from the governance issues and expense of having to establish a local, legal entity and the significant tax risk of creating a permanent Off-Shore establishment by hiring individuals directly on university payrolls.
Z3 partner Institutions have access to our global marketing and recruitment infrastructure. This includes dedicated office and marketing staff across key markets, managing a relationship with over 150,000 students in over 100+ high schools and 60+ institutions and over 250 passionate recruitment partners.
We help build, create and sustain the strategy of implementation through our collaborative marketing efforts. Every Z3 partnership is unique to us and etching a long-term relationship with every university we partner with is a value that all of us at Z3 strive for.
Under the MRO model, a dedicated and sector specific local representative(s) is recruited to represent the university full-time. This dedicated team will work to fulfil objectives, from one of our dedicated offices. The core objective of the dedicated staff will be to market and brand the university in local and regional markets, recruit & nurture local partners, conduct quality assessments & verification (QAV) on applications received and final lodgement of applications for offers and finally making sure that enrolment numbers are met.
Having a team on the ground is an ideal first step towards setting up a long-term presence in the market. Z3 is fully compliant with all local and governmental regulations and represents a low risk, cost-effective market-entry platform. This helps to surmount the complexities of international applicant recruitment and brand positioning by setting up a dedicated team and an access to our established offices that becomes the University Off-Shore Fulfilment Office.
This local dedicated staff will be hired as per university guidelines and we will do our due diligence and background checks to make sure we recruit representative(s) with the right talent.
Having a local presence is just the beginning of Growth. We help institutions Expand and Grow by delivering a plethora of Local-Back office-support services that are well administered so you can concentrate on your core work and leave your expansion-strategy to us.
After we have successfully launched a local presence and fulfilment centre for 1 year, it is time to sustain the Growth and expand into newer markets for maximum realisation of profits. Market Expansion also means itemizing all the resources you’ll need.
• Expand into New Channels
• Engage New Audiences
• Grow Your Brand
• Increase Sales of Existing Products
• Introduce New Products
• Establish a Foundation
At this point, we will have field tested one or more products and found out how they performed. At least one will have been an existing product which has already performed in other markets. We will then use the metrics, feedback and data we’ve gained from successful markets to build Growth in new ones.
Office 315, 3rd Floor, Nehru Place, New Delhi 110019, India