AREAS OF MEDIATION

We go beyond identifying total market opportunity. Through detailed analysis, we filter down to the portion of the market in which you can realistically compete without significant investment or substantial changes to your business model. Through competitive analysis and assessment, we reduce the viable market to the portion we expect you to realistically capture upon implementation of our recommendations.

Market Opportunity Studies
Determine best markets for programs&courses

Strategic Positioning
Comprehensive alignment between the competitive offering with market opportunity

Competitive Intelligence
Conduct a 360-degree evaluation of competitors

Channel Mapping
Determine the best path to marketing

Brand Analysis
Assessing brand awareness, analysing brand�s strengths and weaknesses against competitive brands

Go-to-Market-Strategy
Coherent marketing strategies including the cost of market entry, points of differentiation, and drivers that create brand performance

Market Segmentation
Developing a focused strategy for key market segment